Website Analytics, Remarketing and Cookies

General information on Google services

This website uses various services provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”), provided for residents of the European Union, the European Economic Area or Switzerland via Google Ireland Limited (Company registration number 368047), Gordon House, Barrow Street, Dublin 4, Ireland. The specific services used by this website are explained below.

Integration of Google services into this website also enables Google to collect and process personal data. This may include transmission of data collected to a third country. Google is certified under the EU US and Swiss US Privacy Shield frameworks and has undertaken to comply with the provisions of those frameworks. Further information is available by entering the search term Google here: https://www.privacyshield.gov/list Data may also be passed to Google contractual partners.

This website uses Google Tag Manager, a service that allows website tags to be managed via an online interface. Tags are information in the website code that make the site easier to manage, discover and market. They do not involve the use of cookies or the capture of personal data. Google Tag Manager can trigger other tags that may then capture personal data. However, Google Tag Manager will not access such data. If you have blocked cookies or tag processing in your browser, Google Tag Manager will take this into account.

Further information on this function is available at: http://www.google.de/tagmanager/use-policy.html

This Website uses Google Analytics. This is a service that uses “cookies”, text files placed on the end user's device to help the website analyse how they use it. The information generated by the cookies about use of this website is generally transmitted to a server in the United States and stored there by Google. This website has activated IP anonymisation, which means IP addresses are anonymised and full IP addresses will only be transmitted to a Google server in the USA and shortened there in exceptional cases.

The responsible office has concluded a processing contract in respect of the use of Google Analytics in accordance with GDPR Art. 28. Data is processed for the purposes of analysing the use of the website, reporting on website activity and providing other services in connection with the website and the internet.

In order to enhance such analysis and continually improve this website, we have activated the Google Analytics services report by demographic characteristics and interests (Google Signals). This breaks down web analytics data by demographic characteristics and interests. Amongst other things, Google uses third party cookies (e.g. doubleclick cookies) in order to capture such data.

You may exercise your right to object via the link below, by downloading and installing a browser plugin to prevent further processing of your data: http://tools.google.com/dlpage/gaoptout?hl=de. Activating this function may limit the functionality of the website. You can also prevent Google Analytics capturing your data in future by installing the following opt out cookie: Deactivate Google Analytics.

The processing of personal data described here is undertaken on the basis of a legitimate interest on our part (GDPR Art 6(1)(f)) in ensuring that we make full use of these services to further develop and optimise our corporate presence. By using this website you give your consent to the processing of data collected by Google about you in the manner described above and for the purpose previously mentioned.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. Part of this online advertising programme is the Google Display Network, a group of millions of websites, videos and apps on which online advertising can appear. The websites are partners of Google that allow advertisers to place adverts (e.g. text or images). To this end this website uses cookies in order to target remarketing campaigns including online advertising at visitors to sites in in the Google advertising network a later stage. Third party providers use tools such as Google cookies to display remarketing advertising on the basis of a visit to this website. Cookies placed after a visit to this site are time limited (e.g. to 30 or 60 days) and will be automatically deactivated after that time.

You may exercise your right to object to the use of such cookies by Google by visiting the Google opt out page at http://www.google.com/ads/preferences or setting an opt out cookie.

In the context of Google AdWords we also use conversion tracking. When you visit our website, a Google ad sets a conversion cookie in order to enable advertising services to be invoiced and hit statistics evaluated. If a user visits specific pages of this website while the cookie is active, Google and we will be informed that the user has clicked on the ad and been forwarded to that page. The data collected will be used to prepare conversion statistics. We will be informed of the total number of users that have clicked on our ads and been forwarded to a page with a conversion tracking tag. We only receive anonymised data. The cookies become invalid after e.g. 30 days and do not enable us to identify you.

Further information on Google AdWords and Google Conversion Tracking is available from the Google data privacy policy.

We store conversion cookies on the basis of GDPR Art 6(1)(f). We have a legitimate interest in analysing user behaviour in order to optimise our web offer and advertising.

You can exercise your right to object by deactivating the Google conversion tracking cookie via your internet browser under user settings.

You will find further opt outs at http://www.youronlinechoices.com/de/praferenzmanagement/


Facebook Pixel

Our online offer includes placement of the Facebook pixel, provided by the Facebook social network run by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or for residents of the European Union, the European Economic Area or Switzerland by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

Integration and use of the Facebook pixel also enables Facebook to collect and process personal data. This may include transmission of data to a third country.

Facebook Pixel tracks the behaviour of visitors to the website after they have clicked on a Facebook ad, in order to access the provider's website. This enables the effectiveness of Facebook ads to be analysed for statistical and marketing purposes, and optimised in future. Processing is undertaken on the basis of GDPR Art 6(1)(f). We have a legitimate interest in analysing user behaviour in order to optimise our web offer and advertising.

Data collected for us as the website operator are anonymous. However, the data are stored and processed by Facebook and may be connected with your Facebook profile. Facebook uses the data for its own advertising purposes in accordance with its terms of use. This enables Facebook to display ads both on Facebook and on third party websites.

Further information on the protection of your personal privacy is available from the Facebook privacy policy: https://www.facebook.com/about/privacy/.

Objection

You can deactivate the remarketing function for user defined target groups, including the display preferences section, at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You will need to login to Facebook to do this. If you do not have a Facebook account, you can block Facebook user based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

 

LinkedIn Insights Tag

We use the LinkedIn Insight Conversion Tool from the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, which provides us with information on the use of our website and enables us to display advertising content on other websites that is tailored to your interests. For residents of the European Union, the European Economic Area and Switzerland, this services is provided by the LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. A cookie with a duration of 120 days is placed on your browser for this purpose, enabling LinkedIn to identify you when you visit a website. LinkedIn uses this data to supply us with anonymised reports on advertisement activity and information on how you interact with our website.

Integration and use of LinkedIn Insight means LinkedIn may also collect and process personal data. This may include transmission of data to a third country. Processing is undertaken on the basis of GDPR Art 6(1)(f). We have a legitimate interest in analysing user behaviour in order to optimise our web offer and our advertising.

Further information on LinkedIn data protection is available from: https://www.linkedin.com/legal/privacy-policy

Objections

You can deactivate the LinkedIn Insight Conversion Tool and interest based advertising via the link below: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. If you are a LinkedIn member, click on the “Decline on LinkedIn” button. Other visitors click on “Decline”.