From an early stage, Gottschalk is a supporter and promoter of competitive cycling. Himself an active member of various cycling clubs, he becomes an advocate, sponsor and advertising patron of European cycling. And just as is usual today, products designed for sports find a market in everyday life. Spurred on by success in competitive cycling, the Rotax hub quickly becomes the hallmark of reliability. At road races, on road and mountain tours and at the popular road reliability tests, Rotax riders occupy the top ranks. By the end of the World War, Rotax is already known as the “most reliable, never-failing and powerful brake in the world.” (Bicycle and Motor Vehicle, 12/25/1918)
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