BRP wins three prestigious Red Dot Design Awards

Valcourt, Quebec, June 23, 2020 – BRP starts the summer with three prestigious Red Dot Design Awards. We are passionate for innovation and determined to push the limits at every new product launch, thanks to the combined efforts of BRP experts from different departments. The winners are:

  • Can-Am Spyder RT 2020
  • Rotax Sonic E-Kart
  • 2020 Sea-Doo GTI

"These three awards are the result of a team effort. Every year, we strive to go further in terms of design and technology. I hope that next year we will even go beyond aiming customer and industry expectations”, says Denys Lapointe, Senior Vice-President, Design, Innovation and Creative Services at BRP.

Over the last two years, BRP has received a total of 22 design awards for its innovative products, and the design team intends to outdo itself again in 2020.

Product highlights

Can-Am Spyder RT 2020
This vehicle is the pinnacle of open-road touring. Its modern design is innovative, with premium features focused on making the ride more enjoyable. The Spyder RT enables easy riding for people who may not be comfortable on a regular motorcycle. It provides stability at rest – reducing the strength and skill level required to stop and go – and stability in motion – reducing the inherent risks of rough roads and the need for sharp manoeuvres.

Rotax Sonic E-Kart
Using a fully electric drivetrain to deliver 100% driving pleasure and pure emotion with zero emissions, racers can experience the best of real-world racing combined with video gaming fun with the Sonic E-Kart. Combined with the Rotax MAX Dome Center, capable of accommodating 12 Sonic E-Karts racing at a time, it enables a video game-like experience that is truly the first of its kind.

2020 Sea-Doo GTI
With its completely redesigned platform, the 2020 Sea-Doo GTI represents the perfect balance between fun, function and innovation, at amazing value. Redesigned to better match how consumers prefer to use the watercraft, the new model features more usable space, superior stability and easy-access storage. Sea-Doo’s design DNA can be clearly seen in the new GTI: it is spirited and playful, as well as technically advanced. Its design focuses on purity and simplicity, and highlights functionality.

Andrea Veitschegger

Public Relations