BRP selects Anomaly as its creative and brand strategy agency

Valcourt, Québec, April 27, 2017 – BRP (TSX:DOO) selected Anomaly as its creative and brand strategy agency of record for its Ski-Doo, Sea-Doo, Evinrude, Can-Am Spyder and CanAm off-road brands, following a thorough process.

"Through the entire selection process, Anomaly distinguished itself with its bold and innovative approach as well as its deep understanding of our business and customers. I’m confident Anomaly’s teams will be instrumental in the evolution of our marketing and customer engagement strategies,” says Anne-Marie LaBerge, senior vice-president, Global Brands and Communication.

"We were immediately excited by BRP's global ambition, their values and their appetite for progressive thinking and innovative work. As a company, their culture is very similar to ours so the partnership is a natural fit. We can't wait to get to work on each of their incredibly dynamic brands,” says Franke Rodriguez, Partner / CEO (NYC and Toronto).

Anomaly will work with BRP’s global marketing teams through its Toronto and New York offices, while its other global offices will assist BRP’s regional marketing teams with the objective of supporting a common global strategy. The agency onboarding has already started.